Listen to uncertainty
Repeated questions show where information is missing or where a destination's image does not match the reality guests encounter.
Notice the memorable moments
What guests talk about later is not always the most expensive attraction; it may be a conversation, a landscape or an act of care.
03 · PerspectiveListening turns each journey into better preparation for the next one.
Make it practical
Planning, building or partnering around this topic?
Share your destination, timeline and goal. Martin will respond with the most useful next step.