A useful idea is not enough
Marketplaces depend on trust, repeat usage, sufficient listings and a clear reason for people to change existing habits.
Product-market fit in practice
The platform sharpened Martin's understanding of adoption, user behavior and the difference between building a product and building a market.
03 · PerspectiveThe attempt became part of a larger digital education: listen earlier, test smaller and measure real use.
Make it practical
Planning, building or partnering around this topic?
Share your destination, timeline and goal. Martin will respond with the most useful next step.